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Aditya Santhanam
Author

Stop guessing and start knowing. Enterprise sales stop being challenging when you have a better sales process.

Want a better pipeline that converts?

Well, we’ll dive into the enterprise sales software that allows you to chase your targets for consistent revenue and to scale your ARR.

What is Enterprise Sales Software?

Enterprise sales software is a category of tools designed to support large sales in companies managing complex sales cycles, automating key tasks, and improving sales forecasting.

These sales platforms often use a variety of features, like customer relationship management (CRM), sales automation, analytics, and customization, to improve the entire sales process. 

Who Should Use Enterprise Sales Software?

Enterprise sales software is built for reps and teams navigating six-figure contracts, multi-stakeholder pitches, and procurement red tape. This can include:

  • Sales teams: Anyone targeting companies with long deal cycles, complex org charts, and high contract values.
  • Account Executives: Individuals who manage multi-stakeholder conversations and multi-month negotiations.
  • Startups or mid-sized vendors: Companies breaking into the enterprise space and needing a systemized approach to prospecting and closing.
  • Revenue Leaders: CXOs or Managers who want better visibility across pipeline stages without relying on scattered tools or manual updates.
  • Anyone Selling: Anyone handling deals that require strategic outreach, personalized messaging, and tight coordination across internal teams.

Why Does Enterprise Sales Software Matter for Sales Teams?

Enterprise deals don’t close on spreadsheets and sticky notes. Sales teams need tools that help them work smarter, not harder, across a longer, more strategic sales cycle. But here are the main reasons you should work with them:

  • Quicker Closes: An Enterprise sales cycle moves slowly—these tools help speed things up by organizing every touchpoint.
  • Hyperspecific Pitches: They help reps design pitches to specific pain points and personas across different departments for different ICP profiles.
  • Complete Visibility: Sales leaders get clearer visibility into what’s working, what’s stuck, and where to coach.
  • Less Time Spent on Low-Value Tasks: Automated workflows reduce time spent on admin tasks, freeing up reps to actually sell.
  • It Keeps Your Sales Team Professional and Agile: When you're dealing with high-stakes deals, the right tools keep you professional, proactive, and positioned to win.

Our Criteria for Selecting the Top Enterprise Sales Tools

  • Versatility: The best tools aren’t just good at one thing—they flex across prospecting, outreach, and reporting without needing five logins. We picked platforms that adapt to your workflow, not the other way around.
  • Effectiveness: If it doesn’t help close deals faster, it’s not on our list. We chose tools proven to boost win rates, tighten sales cycles, and give reps an edge in every stage of the pipeline.
  • Pricing: Enterprise tools shouldn't mean enterprise headaches when it comes to pricing. We looked for tools that have transparent pricing, have value at scale, and don’t become OVERPRICED for you when you grow your team.
  • Use Cases: Whether you're booking that first meeting or managing a complex deal with 12 stakeholders, the tools we picked are built for real-world sales motions—not theoretical features you'll never use.
  • Scalability for Sales Teams: From 5 reps to 500, your sales stack should grow with you. These tools are built to handle team growth without breaking your process or your budget.

10+ Top Enterprise Sales Software

1. Thunai AI

Thunai AI uses artificial intelligence to improve enterprise sales efficiency, optimize lead management, and automate key workflows. Developed by Entrans, Thunai is an enterprise sales software and AI agent built to automate your sales, customer support, and enterprise knowledge utility. 

With Thunai, you can have meeting notes, sentiment analysis, and can even automate your CRM data entry tasks. Thunai also works with a wide range of tools and can be paired with your Google Workspace.

Although one of the more reliable enterprise sales tools, Thunai positions itself as a tool to avoid knowledge gaps across your enterprise with systems in place to filter out sensitive information (like financial information).

Thunai is one of the top enterprise sales platforms for bridging the gap between sales, tech, and customer support teams.

Key Features of Thunai

  • Meeting notes: One of Thunai’s main features is the fact that summarized meeting notes are summarized once added to meetings or calls. Also, this AI sales agent can summarize in-person meetings and create action items at the end.
  • Knowledge base: Thunai is a sales enablement tool. But it also acts as a centralized database for your company, allowing everyone to understand the ins and outs of meetings they couldn't attend. Employees can also upload documents and add URLs of videos online for a more up-to-date database.
  • Sentiment analysis: With thunai, you can do call scoring and scale up sentiment analysis across all calls. This means both sales and support teams have visibility on call quality without having to rely on customer feedback.
  • Generate personalized emails based on the knowledge base: Answering emails can get tedious, but this software allows you to draft curated follow-ups within seconds based on your knowledge base and past conversations.
  • Voice Agents: Thunai also allows you to create voice agents to help your team, customers with tasks, information, and creating tickets with any tools you work with.
  • Sales pipeline tracking and data entry: Automatically updates and manages the sales pipeline for real-time visibility into deal progress.  
  • Analytics and smart suggestions: Has 360 sales analytics and actionable insights to identify bottlenecks and optimize sales strategies.  
  • Automate follow-ups and action items: Works with popular CRM systems to improve data consistency and workflows.

2. Salesforce Sales Cloud

Salesforce Sales Cloud is a leading CRM platform that has features for enterprise sales teams, including automation, AI-driven insights, and customizable workflows.

However, one issue many people have with this enterprise sales solution is the fact that cleaning data and automatically cleaning sales data can be bulky and challenging.

It’s worth mentioning that for sales teams, Sales Cloud is better suited for enterprises and can be quite expensive for medium-sized companies or companies trying to manage their overhead costs.

However, if you are already working with Salesforce, it is a good option to consider because it is easy to use with their other Salesforce tools.

Key Features of Salesforce Sales Cloud

  • AI-powered deal predictions: Uses Salesforce Einstein to have AI-driven forecasts and recommendations to improve deal closure rates.
  • Customizable sales dashboards: Has highly customizable dashboards and reports to track key sales metrics and performance indicators. 
  • Lead nurturing: Automates lead nurturing processes to engage prospects effectively and move them through the sales funnel. 
  • Easy usage with third-party apps: Works with a vast ecosystem of apps and tools to extend functionality and customize the platform. 

3. PipeDrive

Pipedrive is a sales-first CRM designed to help enterprise teams track deals, automate workflows, and close more sales efficiently.

One issue people faced was the fact that the app can freeze at times, as well as chatbots, forms, and some integration features have some bugs that are yet to be fixed.

PipeDrive is a better option for smaller companies looking to scale. However, it does have limited customisation features, and some of the more advanced features come with an additional cost.

On the whole, PipeDrive is one of the top enterprise sales tools for its user-friendly interface and visual pipeline management.

Key Features of PipeDrive

  • Visual pipeline management: Has a clear and intuitive visual representation of the sales pipeline, making it easy to track deals and identify next steps. 
  • AI-powered sales assistant: Has AI-powered sales assistance to automate tasks, shares insights, and guide sales reps. 
  • Workflow automation tools: Automates repetitive sales tasks, such as follow-ups and data entry, to improve efficiency and free up sales reps' time. 
  • Email and call tracking: Tracks email and call communications to create context and improve sales outreach.  

4. Outreach

Outreach is a sales engagement platform that helps enterprise sales teams with automating outreach, optimizing sales interactions, and improving pipelines.

With Outreach, some people disliked the fact that the UX was a little difficult to navigate. Aside from this, there’s also the fact that it is hard to track LinkedIn activities from a granular standpoint. 

We’ve put Outreach on our list of top enterprise sales software list; however, its easy onboarding process, its ability to follow up with emails, and importing contacts to add them to your customized outreach sequence.

This sales software focuses on improving communication and engagement throughout the sales cycle.

Key Features of Outreach’

  • AI-powered engagement analytics: Analyzes sales interactions to share insights into what's working and what's not, allowing data-driven optimization.  
  • Automated multi-channel outreach: Automates outreach across multiple channels, including email, phone, and social media, to maximize reach and engagement.  
  • Advanced sales sequencing tools: Allows the creation of sophisticated sales sequences to guide prospects through the sales process effectively.  

5. Cognism

Cognism has B2B sales intelligence data to help enterprise teams identify and connect with high-quality leads. This enterprise sales platform is known for its focus on sharing accurate and compliant data.  

A lot of people feel that Cognism has the most reliable and up-to-date data. However, for US contacts, some people reported that you need to use another tool alongside Cognism as they do not have all the contact details in depth.

Aside from this, exporting contact data can be expensive and time-consuming. When it comes to sourcing information, however, cognism is a reliable tool

Key Features of Cognism

  • GDPR-compliant contact data: Cognism has B2B contact data that is compliant with data privacy regulations, ensuring responsible outreach. 
  • AI-driven lead scoring: Uses AI to score leads based on their likelihood to convert, helping sales teams prioritize their efforts. 
  • Real-time sales intelligence: Has real-time insights into prospects and accounts, allows sales teams to personalize their outreach. 
  • Easy CRM synchronization: Synchronizes data with CRM systems to maintain data accuracy and consistency

6. LinkedIn Sales Navigator

LinkedIn Sales Navigator uses the power of the LinkedIn network to allow enterprise sales teams with advanced prospecting tools and sales insights. This enterprise sales solution for social selling helps enterprise sales teams with lead generation.  

One issue you might have to face is the fact that it can perceive your quick productivity as bot activity and crash. Other aspects, like its mail restriction, can get quite frustrating, and it is not the most Ideal tool for high-volume outreach.

That said, it does have one of the most accurate databases for individuals in companies. And also, it's easy to integrate with a wide range of sales tools, helping teams scale and have more effective sales processes.

Key Features of LinkedIn Sales Navigator

  • AI-driven lead recommendations: Provides AI-powered recommendations for relevant leads and accounts based on sales preferences.  
  • Prospecting and filtering: Has advanced search filters to identify and target specific prospects based on various criteria.  
  • CRM and sales collaboration: Works with CRM systems and allows team collaboration on sales activities.  
  • Prospect updates: Allows real-time updates on prospect activity, allowing sales teams to engage at the right time.

7. Active Campaign

ActiveCampaign combines CRM, marketing automation, and sales automation to help enterprise teams manage customer relationships and sales processes effectively. ActiveCampaign is a sales tool known for its powerful automation capabilities.

ActiveCampaign is one of the more popular tools for email marketing campaigns, especially in terms of automation. 

That said, some people report that editing emails can get clunky, and customer service can take a while to respond. But on the whole, it is one of the top enterprise sales software for omnichannel campaigns.

Key Features of Active Campaign

  • Advanced sales pipeline automation: Automates sales pipeline tasks and workflows to improve efficiency and reduce manual work.  
  • Multi-channel customer engagement: Allows sales teams to engage with prospects across multiple channels, including email, chat, and SMS.  
  • Predictive sales analytics: Provides predictive analytics to forecast sales and identify opportunities for improvement.   

8. HubSpot Sales Hub

HubSpot Sales Hub is one of the enterprise sales tools that unifies CRM, sales automation, and sales enablement tools to help enterprise teams close deals faster. For some, HubSpot Sales Hub is one of the standard tools in their sales and marketing toolkit, and it is part of the broader HubSpot ecosystem.

People appreciate Hubspot for how easy it is to use and the fact that you can create forms and use the platform alongside many tools.

Due to its large user base and popularity in the marketing and sales community, it has a huge amount of tutorials and educational information available online. 

That said, in terms of analytics, there is a good chance that you would have to use another tool or export your lead status data.

Key Features of HubSpot Sales Hub

  • AI-powered deal forecasting: Uses AI to predict deal closure rates and allows insights into sales performance. 
  • Customizable workflow automation: Automates sales tasks and workflows, such as follow-ups, notifications, and task creation. 
  • Sales reporting tools: Have powerful reporting and analytics to track sales metrics and gain visibility into sales activities. 
  • Works with most marketing and service hubs: Works well with HubSpot's marketing and service hubs to allow a unified view of the customer journey.  

9. ZoomInfo Sales

ZoomInfo Sales is a sales intelligence platform that allows B2B contact and company information to help enterprise sales teams identify and connect with target prospects. 

Zoom Info is a reliable tool when it comes to accessing customer information and data for outreach. That said, it does come with a hefty price tag, making it not the most ideal solution for all companies. 

When it comes to launching outbound outreach campaigns, it's not the most ideal tool. It’s mostly useful for building an accurate ICP or prospect database. 

Given the fact that it is easily accessible, has a Chrome extension, and has quality data that is easily downloadable and accurate, ZoomInfo is a top enterprise sales tool for cold calls and building your database. 

Key Features of ZoomInfo Sales

  • AI-powered intent data: Uses AI to identify prospects who are actively researching products or services, allowing sales teams to prioritize high-intent leads.  
  • Prospect tracking: Tracks prospect activity and allows alerts, allowing sales teams to contact them at the optimal time.  
  • Automated data enrichment: Automatically enriches CRM data with up-to-date information, giving sales teams accurate prospect profiles.

10. Bombora

Bombora provides intent data that helps enterprise sales and marketing teams identify which companies are actively researching topics related to their products or services. It focuses on providing insights into buyer intent.

Bombora is an excellent tool for targeting customers via outreach. Unlike other SEO tools or market research tools, Bombara helps you find high-intent topics that your customers are more likely to resonate with and respond to.

This is one of the better enterprise sales tools for lead generation and making your campaigns hyper-specific. Bombara is an excellent tool when it comes to zeroing in on your target ICP and what they find important.

Key Features of Bombora

  • AI-powered buyer intent insights: Delivers insights into the topics that target accounts are researching, helps sales teams to prioritize outreach to in-market buyers.  
  • Predictive lead scoring: Uses intent data to score leads based on their likelihood to convert, helping sales teams focus on the most promising opportunities.  
  • Account-based marketing tools: Support account-based marketing strategies by allowing insights into account-level intent.

How to Choose the Ideal Enterprise Sales Software 

When selecting enterprise sales software, consider these key factors to make sure it meets your company’s specific needs:

  • Scalability: The software should be able to scale with your growing sales team and business needs, handling increasing data volumes and user demands. Reality is that for sales teams, you need to have a system that can be replicated and scaled up across your company.
  • Automation and AI: Look into the software's automation capabilities and AI-driven features, such as lead scoring, forecasting, and workflow automation, to improve sales processes and efficiency. 
  • Integration: Make sure the software can work with your existing CRM, marketing automation platforms, and other business-critical tools to avoid data silos and improve workflows.  In sales and marketing, using multiple tools is a common practice when it comes to automating workflows efficiently. To handle this, making sure your tool has a large variety of integrations with popular tools is an important criterion.
  • Analytics and Reporting: Look for reliable analytics and reporting features that has real-time insights into sales performance, pipeline health, and key metrics, helping data-driven decision-making. Alternatively, make sure that exporting data is simple. You can also look for a tool where information can be exported in .csv or .xlsv files without any issues or higher expenditure.

Why Use Thunai for Enterprise Sales?

Thunai AI automates your CRM so that you don’t spend hours weekly needing to update this.  Moreover, while on sales calls, Thunai also generates smart suggestions for you to have relevant information that is sure to resonate with your prospect.

With features like sentiment analysis and call scoring, your managers and team also have better, more informed insight. Not to mention, automated personalized email follow-ups mean no lead slips through the cracks.

This means sales teams close deals faster and have more consistent revenue growth.

Stop leaving revenue to chance. Want predictable sales growth and to learn how to master your pipeline? Try Thunai for free and improve your enterprise sales process.

Enterprise Sales Software FAQs

What is the best software for sales?

The best sales software is the one that helps your team move faster, close smarter, and stay aligned. Personally, our team and company started to perform significantly better with Thunai. But there are also tools like HubSpot, Salesforce, and Outreach that top the list for a reason

What is enterprise sales in SaaS?

Enterprise sales in SaaS means selling high-value software contracts to large companies—usually with 1000+ employees. It’s a longer game, with multiple decision-makers, security reviews, and bigger budgets. The payoff? One deal can change your ARR overnight.

Aditya Santhanam
Author
Top Enterprise Sales Software for 2025: Thunai AI, Salesforce, PipeDrive, Outreach & more. Explore and choose the best solution for your sales needs.

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