10 Top Enterprise Sales Software Solutions to Streamline Your Process

Your CRM showed you a system of record.

But is that enough to win? The enterprise sales landscape is going through its biggest change in a decade.

Companies now demand more than a passive database. They need proactive platforms that automate tasks, guide actions, and predict outcomes. This is the new standard for putting revenue plans into action.

That’s why we’ve covered the top enterprise sales software platforms to help you deal with enterprise sales in this new era.

What is Enterprise Sales Software?

Enterprise sales software is a category of tools designed to support large sales in companies managing complex sales cycles, automating key tasks, and improving sales forecasting.

These sales platforms often use a variety of features, like customer relationship management (CRM), sales automation, analytics, and customization, to improve the entire sales process. 

Who Should Use Enterprise Sales Software?

Enterprise sales software is built for reps and teams navigating six-figure contracts, multi-stakeholder pitches, and procurement red tape. This can include:

• Sales teams: Anyone targeting companies with long deal cycles, complex org charts, and high contract values.
  
• Account Executives: Individuals who manage multi-stakeholder conversations and multi-month negotiations.
  
• Startups or mid-sized vendors: Companies breaking into the enterprise space and needing a systemized approach to prospecting and closing.
  
• Revenue Leaders: CXOs or Managers who want better visibility across pipeline stages without relying on scattered tools or manual updates.
  
• Anyone Selling: Anyone handling deals that require strategic outreach, personalized messaging, and tight coordination across internal teams.

Why Does Enterprise Sales Software Matter for Sales Teams?

Enterprise deals don’t close on spreadsheets and sticky notes. Sales teams need tools that help them work smarter, not harder, across a longer, more strategic sales cycle. But here are the main reasons you should work with specialized software for sales:

• Quicker Closes: An Enterprise sales cycle moves slowly—these enterprise sales software help speed things up by organizing every touchpoint.
  
• Hyperspecific Pitches: They help reps design pitches to specific pain points and personas across different departments for different ICP profiles.
  
• Complete Visibility: Sales leaders get clearer visibility into what’s working, what’s stuck, and where to coach.
  
• Less Time Spent on Low-Value Tasks: Automated workflows reduce time spent on admin tasks, freeing up reps to actually sell.
  
• It Keeps Your Sales Team Professional and Agile: When you're dealing with high-stakes deals, the right Enterprise sales software keeps you professional, proactive, and positioned to win.

Our Criteria for Selecting the Top Enterprise Sales Tools

• Versatility: The best enterprise sales software isn’t just good at one thing—it flexes across prospecting, outreach, and reporting without needing five logins. We picked platforms that adapt to your workflow, not the other way around.
• Effectiveness: If the enterprise sales software doesn’t help close deals faster, it’s not on our list. We chose tools proven to boost win rates, tighten sales cycles, and give reps an edge in every stage of the pipeline.
  
• Pricing: Enterprise tools shouldn't mean enterprise headaches when it comes to pricing. We looked for tools that have transparent pricing, have value at scale, and don’t become OVERPRICED for you when you grow your team.
  
• Use Cases: Whether you're booking that first meeting or managing a complex deal with 12 stakeholders, the enterprise sales software we picked are built for real-world sales motions—not theoretical features you'll never use.‍
• Scalability for Sales Teams: From 5 reps to 500, your sales stack should grow with you. These enterprise sales software are built to handle team growth without breaking your process or your budget.

Top Enterprise Sales Software Compared

10+ Top Enterprise Sales Software

1. Thunai AI

Thunai AI uses artificial intelligence to improve enterprise sales efficiency, optimize lead management, and automate key workflows. Developed by Entrans, Thunai is an enterprise sales software and AI agent built to automate your sales, customer support, and enterprise knowledge utility. 

With Thunai, you can have meeting notes, sentiment analysis, and can even automate your CRM data entry tasks. Thunai also works with a wide range of tools and can be paired with your Google Workspace.

Although one of the more reliable enterprise sales tools, Thunai positions itself as a software for sales that helps avoid knowledge gaps across your enterprise, with systems in place to filter out sensitive information (like financial information).

Thunai is one of the top enterprise sales platforms for bridging the gap between sales, tech, and customer support teams.

Key Features of Thunai

• Meeting notes: One of Thunai’s main features is the fact that summarized meeting notes are summarized once added to meetings or calls. Also, this AI sales agent can summarize in-person meetings and create action items at the end.
  
• Thunai Brain: This special system acts as the platform's control center. The system takes in different types of company data. This is used to build up a single, unified knowledge base. The goal is to create a verified, contradiction-free knowledge base. This backs up the AI agents with factual data.
  
• Sentiment analysis: With Thunai, you can do call scoring and scale up sentiment analysis across all calls. This means both sales and support teams have visibility on call quality without having to rely on customer feedback.
  
• Generate personalized emails based on the knowledge base: Answering emails can get tedious, but this enterprise sales software allows you to draft curated follow-ups within seconds based on your knowledge base and past conversations.
  
• Sales pipeline tracking and data entry: Automatically updates and manages the sales pipeline for real-time visibility into deal progress. 
  
• AI Agent Ecosystem: Thunai sends out specialized agents for different channels. Its Voice Agent automates calls. It turns natural language into structured CRM entries or support tickets. Chat, Email, and Application Agents look after interactions on websites, in email inboxes, and on social platforms like LinkedIn.
  
• Autonomous Workflow Automation: The platform’s main value comes from its ability to carry out multi-step tasks on its own. Its agents can perform automated data entry, lead qualification, and support ticket creation. These actions take place right inside major enterprise systems like Salesforce, HubSpot, and Jira.

Thunai Pros:

• Fundamentally designed with an agentic architecture for genuine multi-step task automation.
• The Thunai Brain concept directly addresses the important enterprise challenge of AI hallucination.
• Highly centered on automating specific, high-value workflows within sales and customer support.

Thunai Cons:

• Newer to the market 

2. Salesforce Sales Cloud

Salesforce Sales Cloud is a leading CRM platform that has features for enterprise sales teams, including automation, AI-driven insights, and customizable workflows.
Salesforce Sales Cloud is the long-time market leader in the CRM field. The platform has served as the main system for storing records for many years.
This top enterprise sales software is still the standard by which other enterprise sales software is judged. Salesforce is now changing its direction to become an AI CRM.
The company is connecting its own Einstein AI and the new Agentforce framework. This will help it compete in the new agentic market.

Key Features of Salesforce Sales Cloud

• Main Sales Objects: Complete sections for managing Accounts, Contacts, Leads, and Opportunities.
  
• Sales Force Automation: A strong set of tools, including the modern Flow Builder. These enterprise sales tools help automate complicated business rules and processes.
  
• Platform Extensibility: Its key feature is its ability to be customized. This is done using custom code (Apex) and the large AppExchange marketplace of third-party applications.
  
• Revenue Cloud (CPQ & Billing): A group of extra products for setting up complicated quotes, handling contracts, and managing the whole revenue cycle.
  

Pros:

• Unmatched ability to grow and be customized. It can support any complicated business process.
• The large AppExchange is the biggest enterprise cloud marketplace. It has thousands of pre-built applications that decrease the need for custom development.

Cons:

• Extremely high Total Cost of Ownership. This is due to an add-on economy and the ongoing salary costs of a dedicated team of highly-paid administrators.
• Suffers from the Setup Paradox
  

3. Gong

Gong is the category-defining leader in the Revenue Intelligence market. This enterprise sales tool is a system of intelligence that improves the CRM with the voice of the customer.

Gong is the top enterprise sales software for changing subjective sales conversations into structured, analyzable data.

Gong is a sales software for enterprises born from its founder's recognition of a basic lack of visibility into why deals were being won or lost.

Key Features of Gong

• Conversation Intelligence: The main part of the platform. It automatically records, transcribes, and analyzes voice and video calls. It tracks metrics like talk-to-listen ratios and competitor mentions.
  
• Deal Intelligence: Automatically surfaces risks in deals. For example, it can detect a lack of executive engagement or a deal going dark. It does this by connecting conversation data to CRM opportunities.
  
• People Intelligence: Analyzes the behaviors of individual reps. This lets managers identify the specific actions that correlate with success for evidence-based coaching.
  
• Gong Forecast: An application that uses rich signal data from conversations. It gives more accurate, AI-based revenue predictions than CRM data alone can.

Pros:

• Gives an objective, complete record of all customer interactions. This gets rid of guesswork and reliance on subjective rep notes.
• Changes sales coaching from an art to a science. It lets managers give specific, evidence-based feedback that demonstrably improves rep performance.

Cons:

• It is a premium-priced solution. The significant investment can be a barrier for smaller businesses.
• To get a return on investment, companies need a clear enablement plan. Otherwise, the platform can become an expensive call-recording library.

4. Outreach

Outreach is the clear market leader in the Sales Engagement Platform category. Its origin is a classic pivot. It began as a recruiting tech startup.

The founders built an internal tool to automate their own sales outreach. This tool proved so effective that it became the new product.

We’ve put Outreach on our list of top enterprise sales software list; however, for its easy onboarding process, its ability to follow up with emails, and importing contacts to add them to your customized outreach sequence.

This software for sales focuses on improving communication and engagement throughout the sales cycle.

Key Features of Outreach:

• Sequences: The flagship feature. These are automated, multi-step, multi-channel outreach plans. They can include emails, phone calls, and LinkedIn tasks, with advanced functions like A/B testing.
  
• Conversation Intelligence (Kaia): An AI tool that gives real-time transcription. It also surfaces relevant information through content cards during a live call.
  
• Deal Management & Forecasting: Includes a Deal Health Score and AI-based forecasting. This analyzes pipeline movement to predict revenue outcomes.
  
• Deep CRM Connection: A central part of the platform is its deep, bi-directional synchronization with CRMs like Salesforce. This keeps the system of record up-to-date.

Pros:

• Gives the most adaptable sequencing functions on the market. These are essential for high-velocity sales teams.
• Has developed into an all-in-one sales execution platform. It combines engagement, conversation intelligence, and forecasting.

Cons:

• Users frequently report major issues with platform stability. This includes bugs, slow performance, and critical outages that disrupt sales workflows.
• Often described as more complicated and less user-friendly than its main rival, Salesloft.

5. HubSpot Sales Hub

HubSpot Sales Hub is a main component of an all-in-one suite for marketing, sales, and service. This top enterprise sales software has its market position defined by user-friendliness and a strong emphasis on the small to mid-sized business market. 

HubSpot Sales Hub is one of the best enterprise sales tools that unifies CRM, sales automation, and sales enablement tools to help enterprise teams close deals faster.

For some, HubSpot Sales Hub is one of the standard enterprise sales software in their sales and marketing toolkit, and it is part of the broader HubSpot ecosystem.

While Salesforce built its empire on complexity, HubSpot has captured market share by prioritizing ease of use. Its DNA is rooted in the philosophy of inbound marketing, a term the company coined.

Key Features of HubSpot Sales Hub

• Smart CRM: A flexible CRM that is free to use for unlimited records. It is frequently cited as the best on the market.
  
• Sales Engagement Tools: Includes natively connected features like email tracking, templates, and automated email sequences, similar to dedicated SEPs.
  
• All-in-One Platform: Natively connects marketing, sales, and service on a single database. This gets rid of data silos and the complicated connections required with other systems.
  
• AI-Based Features (Breeze): HubSpot has added AI across the platform for generating emails, summarizing conversations, and supplying AI-based forecasting.

Pros:

• Exceptional ease of use. Its intuitive and clean user interface is its greatest strength, leading to high user acceptance.
• Compared to Salesforce, it can be set up and deliver value much more quickly. This often happens without expensive third-party consultants.

Cons:

• Critics argue that it is an inch deep and a mile wide. It has weaker reporting and limited potential for complicated customization.
• Many essential features are locked behind the most expensive tiers. 

6. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a specialized B2B sales intelligence tool that uses LinkedIn's proprietary professional network of over one billion members.

This top enterprise sales software is not a CRM. It is a prospecting and research tool designed to sit alongside those systems, with exclusive access to LinkedIn's large and self-updating dataset.

Other aspects, like its mail restriction, can get quite frustrating, and it is not the most Ideal tool for high-volume outreach.

That said, this sales software does have one of the most accurate databases for individuals in companies. And also, it's easy to integrate with a wide range of enterprise sales tools, helping teams scale and have more effective sales processes.

Key Features of LinkedIn Sales Navigator

• Advanced Search & Filtering: The main part of the platform. It supplies over 50 advanced filters, far beyond the free site. These include seniority level, company headcount growth, and keywords.
  
• TeamLink: A helpful feature that shows if anyone on a user's sales team or entire company is connected to a prospect. This allows reps to ask for a warm introduction.
  
• Real-Time Alerts & Insights: Gives notifications for job changes, promotions, or significant posts. This gives timely and relevant reasons to start a conversation.
  
• CRM Connection: The Advanced Plus plan allows for syncing lead and account data, logging InMails, and viewing LinkedIn profile data directly within the CRM.

Pros:

• Gives exclusive access to LinkedIn's large and continuously updated database. It is the most accurate source for job titles and career history.
• The TeamLink feature is a unique tool for securing warm introductions. These are significantly more effective than cold outreach.

Cons:

• The platform is too manual. It lacks native functions for bulk data export. This forces users to use risky third-party scraping tools to move lead lists into their CRM.
• The value of its main InMail feature is debated. 

7. ZoomInfo Sales

ZoomInfo is an industry-leading B2B go-to-market intelligence platform. ZoomInfo sales is the best enterprise sales software for supplying an extensive database of company and contact information.

Its history is one of consolidation. This enterprise sales solution was formed when DiscoverOrg acquired its major competitor, Zoom Information, Inc., in 2019 and rebranded the combined company.

Given the fact that it is easily accessible, has a Chrome extension, and has quality data that is easily downloadable and accurate, ZoomInfo is a top enterprise sales tool for cold calls and building your database. 

Key Features of ZoomInfo Sales

• Contact and Company Database: The main product is a massive database of over 320 million business contacts. It has a strong presence in North American data.
  
• Advanced Search & Filtering: Users can build highly specific prospect lists using over 300 attributes. These include firmographics, location, and technographics.
  
• Buyer Intent Data: Tracks signals from companies that are actively researching topics related to your products across the web. This helps sales teams prioritize in-market accounts.
  
• Connected Sales Engagement (Engage): A connected platform that lets users create and execute outreach cadences directly within ZoomInfo.

Pros:

• Despite overall data accuracy concerns, users consistently praise the quality and quantity of direct-dial and mobile phone numbers. These are important for cold calling.
• Effective filtering allows sales teams to build highly targeted prospect lists based on hundreds of attributes.

Cons:

• The major complaint is the high percentage of inaccurate and outdated data. Users find contacts who have been deceased or left a company years ago.
• The company's own sales and renewal practices are widely criticized as being relentless, hounding, overly aggressive, and unprofessional.

8. Highspot

Highspot is a leading sales enablement platform. It positions itself as the industry's only agentic platform for go-to-market teams.

This is one of the top enterprise sales software, where its main purpose is to unify content management, training, and buyer engagement. It aims to solve the chronic problem of content chaos and inconsistent sales execution.

Its plan has been to build a natively unified platform, in contrast to competitors who have grown through acquisition.

Key Features of Highspot

• Intelligent Content Management: Content is organized into intuitive Spots rather than complicated folders. It has an effective, AI-based semantic search to help sellers find what they need.
  
• Sales Plays & Playbooks: Gives reps step-by-step guidance, approved messaging, and relevant content for specific selling scenarios. This supports consistent go-to-market execution.
  
• Sales Training & Coaching: A key feature is Role Play, which uses AI to let reps practice their pitch and receive automated feedback on their performance.
  
• Buyer Engagement (Digital Sales Rooms): Lets sellers create personalized, branded microsites to share content. It gives detailed analytics on how buyers engage with it.

Pros:

• The platform is consistently praised for its intuitive, user-friendly interface for both admins and reps. This drives higher user acceptance.
• The Digital Sales Rooms give deep insights into how prospects interact with content. This gives reps valuable signals to gauge interest.

Cons:

• A premium-priced solution. Its move to a modular pricing model means access to the latest features often requires additional investment.
• Despite its ease of use, getting a large sales force to change their habits and consistently use a new platform remains a major company hurdle.

9. Clari

Clari is the market-leading Revenue Platform. This top enterprise sales software is designed to bring predictability and control to the entire revenue process. It’s essential to know that Clari is not a CRM.

Instead, it is a system of action and intelligence that sits on top of a CRM. It gives a unified, AI-based view of the business. Its development path has been one of platform consolidation.

This enterprise sales tool acquired Groove for sales engagement and Wingman for conversation intelligence. Moreover, it also recently announced a landmark merger with Salesloft.

Key Features of Clari

• Forecasting and Pipeline Management: Clari's main strength. It gives a real-time, hierarchical view of the sales forecast. It uses AI to project where the quarter will land.
  
• Opportunity and Deal Inspection: Automatically captures all activity related to a deal, including emails and meetings. It uses AI to generate a deal health score.
  
• Data Capture and CRM Sync: A fundamental function is its ability to automatically capture activity data from email and calendar and sync it with the CRM. This gets rid of manual data entry.
  
• Sales Engagement (Groove): An acquired module that gives tools for creating and executing multi-channel outreach sequences.

Pros:

• Gives a best-in-class, real-time view of the sales pipeline and forecast. This makes it an indispensable tool for CROs and RevOps leaders.
• The automatic capture of sales activity significantly lessens the manual data entry burden on reps. It also improves the accuracy of the data in the CRM.

Cons:

• The acquired Groove sales engagement module is widely criticized by users. They describe it as being clunky, buggy, and functionally inferior to standalone competitors like Outreach and Salesloft.
• Its insights are only as good as the underlying CRM data

10. Bombora

Bombora provides intent data that helps enterprise sales and marketing teams identify which companies are actively researching topics related to their products or services. It focuses on providing insights into buyer intent.

Bombora is an excellent enterprise sales software for targeting customers via outreach. Unlike other SEO tools, software for sales, or market research tools, Bombara helps you find high-intent topics that your customers are more likely to resonate with and respond to.

This is one of the better enterprise sales tools for lead generation and making your campaigns hyper-specific. Bombara is an excellent tool when it comes to zeroing in on your target ICP and what they find important.

Key Features of Bombora

• AI-powered buyer intent insights: Delivers insights into the topics that target accounts are researching, helping sales teams to prioritize outreach to in-market buyers.  ‍
• Predictive lead scoring: Uses intent data to score leads based on their likelihood to convert, helping sales teams focus on the most promising opportunities.  ‍
• Account-based marketing tools: Support account-based marketing strategies by allowing insights into account-level intent.

Pros:

• The proprietary Data Co-op gives access to a unique and large dataset of B2B research behavior. This data is not available from other suppliers.
• Company Surge® data moves beyond static targeting. It identifies accounts that are actively in a buying cycle. This allows for more timely outreach.

Cons:

• As a premium data supplier, its services come with a significant price tag. This can be prohibitive for small and mid-sized businesses.
• It supplies a strong data signal but does not tell you what to do with it. Companies need a clear plan to use the data effectively to see a return on investment.

How to Choose the Ideal Enterprise Sales Software 

When selecting enterprise sales software, consider these key factors to make sure it meets your company’s specific needs:

• Scalability: The sales software should be able to scale with your growing sales team and business needs, handling increasing data volumes and user demands. Reality is that for sales teams, you need to have a system that can be replicated and scaled up across your company.
  
• Automation and AI: Look into the software's sales automation capabilities and AI-driven features, such as lead scoring, forecasting, and workflow automation, to improve sales processes and efficiency. 
  
• Integration: Make sure the software can work with your existing CRM, marketing automation platforms, and other business-critical tools to avoid data silos and improve workflows.  In sales and marketing, using multiple sales software is a common practice when it comes to automating workflows efficiently. To handle this, making sure your tool has a large variety of integrations with popular enterprise sales software is an important criterion
  
• Analytics and Reporting: Look for reliable analytics and reporting features that has real-time insights into sales performance, pipeline health, and key metrics, helping data-driven decision-making. Alternatively, make sure that exporting data is simple. You can also look for a tool where information can be exported in .csv or .xlsv files without any issues or higher expenditure.

Why Use Thunai for Enterprise Sales?

Thunai AI automates your CRM so that you don’t spend hours weekly needing to update this.  Moreover, while on sales calls, Thunai also generates smart suggestions for you to have relevant information that is sure to resonate with your prospect.

With features like sentiment analysis and call scoring, your managers and team also have better, more informed insight. Not to mention, automated personalized email follow-ups mean no lead slips through the cracks.

This means sales teams close deals faster and have more consistent revenue growth.

Stop leaving revenue to chance. Want predictable sales growth and to learn how to master your pipeline? Try Thunai for free and improve your enterprise sales process.

Enterprise Sales Software FAQs

What is the best software for sales?

The best sales software is the one that helps your team move faster, close smarter, and stay aligned. Personally, our team and company started to perform significantly better with Thunai. But there are also enterprise sales software like HubSpot, Salesforce, and Outreach that top the list for a reason

What is enterprise sales in SaaS?

Enterprise sales in SaaS means selling high-value software contracts to large companies—usually with 1000+ employees. It’s a longer game, with multiple decision-makers, security reviews, and bigger budgets. The payoff? One deal can change your ARR overnight.

Is CRM an enterprise software?

Yes, Customer Relationship Management (CRM) is a core category of enterprise software. It is designed to help companies manage and analyze customer data and interactions throughout the customer lifecycle.

Is enterprise sales difficult?

Yes, enterprise sales are widely considered to be extremely difficult and complex. The process involves long sales cycles, numerous stakeholders and decision-makers, and high-value contracts. Success requires deep strategic planning and the ability to navigate intricate organizational politics.

What is the difference between Salesforce and HubSpot?

Salesforce is built for ultimate growth capacity and customization. This makes it ideal for large, complicated enterprises but also notoriously difficult and expensive to set up. HubSpot prioritizes ease of use and an all-in-one solution. This makes it a favorite for SMBs, though critics argue it may be an inch deep and a mile wide.

Is Gong a CRM?

No, Gong is not a CRM. It is a Revenue Intelligence platform that sits on top of a CRM. Its main function is to capture and analyze sales conversations to give data-based insights for coaching and deal visibility. It improves the data within your CRM.

What is the difference between Outreach and Gong?

Outreach is a Sales Engagement Platform. It is centered on helping reps execute and automate high-volume outreach like emails and calls through Sequences. Gong is a Revenue Intelligence platform centered on analyzing past conversations to give coaching insights and improve performance. Outreach is for doing, while Gong is for reviewing.

What is the difference between Salesforce and Thunai AI?

Salesforce is a System of Record designed for humans to manually input and manage data. Thunai AI is an Agentic Platform designed for AI agents to autonomously execute workflows using that data. Salesforce stores information; Thunai acts on it.‍

Is SAP a sales tool?

While SAP is famous for its comprehensive Enterprise Resource Planning (ERP) systems, it does offer dedicated sales tools. Its SAP Sales Cloud is a modern CRM solution designed specifically for managing sales, customer engagement, and performance.

Which app is best for sales?

The ideal choice for an app or software for sales depends on a company's size, industry, and specific needs. Popular options like Salesforce are known for extensive customization, while HubSpot excels at integrating marketing and sales for small to mid-sized businesses.

What is B2B sales software vs enterprise sales software?

B2B sales software is a broad category for any tool used to sell to other businesses, from small startups to large corporations. Enterprise sales software is a specialized subset of B2B software designed specifically for the complexity of selling to very large organizations. This means it has more robust features for managing long sales cycles.

What is the most important tool or sales software?

The Customer Relationship Management (CRM) system is overwhelmingly considered the most important sales software. It serves as the central hub for all customer information, pipeline management, and sales activity tracking.